FLAGSHIP · OUR OWN PLATFORM · REAL ESTATE
Hometailor: claiming search, one page at a time.
Our own property platform for the Costa del Sol. A fast, modern site built on its own Data Hub, designed to win search on Google and in AI answers, and to grow in value every week.
REAL ESTATE · DATA HUB · PROGRAMMATIC PAGES · AI SEARCH · LAUNCHED JULY 2026
THE IDEA
Search is land. We wanted to own some.
We love the Costa del Sol and real estate, and we saw an opportunity: combine a great search experience and design with an ultra-fast, modern website, and over time win the searches buyers make on Google and in AI assistants. Every week it gets more searches and clicks. It's not a campaign that ends. It's an asset that grows.
THE PLAYBOOK
Real estate is the proof. Not the limit.
Nothing in this build depends on property. The same chain works wherever there is data that people search for: any industry, any country, any vertical. What changes is the market analysis and the questions. The method does not.
01
Any industry
Insurance, energy, trades, logistics, software. If the market produces data and buyers search for it, the chain holds.
02
Any country
The data sources, the language and the local habits change. The structure and the way we measure do not.
03
Any vertical
One narrow vertical, a whole region, or a handful of cities. Scale is a setting, not a rebuild.
STEP 01 · THE DATA HUB
We didn't start with the website. We started with the data.
First we fed a Data Hub with properties from several sources, and structured it so it's easy to work with. Then we explored: what can this data do? What's missing? Do we have every location? Every address? Can we pin every property on a map?
HOW WE THINK
Connecting an API is the easy part.
Real data work is creative. You triangulate.
01
The description says the apartment is in a complex with community fees.
02
We identify the complex, and verify that it's real.
03
We get the complex's coordinates. Now the property sits on the map, without exposing the exact apartment.
04
We ask: what else would a buyer want to know?
05
Distance to the airport. To the nearest beach. To the nearest grocery store. Researched, calculated and added.
That's how one listing becomes a page nobody else can write.
STEP 02 · THE ENGINES
Engines that never stop running.
Engine
Update scripts
Listings and data kept current as the market moves.
Engine
Aggregation
Properties grouped by area, complex and type.
Engine
New data
Price per square metre and price trends by area.
Engine
Validation
Every piece of content researched and validated by our engines.
That's why Hometailor's pages are rich and structured: exactly what Google, Bing, ChatGPT and other AI assistants look for.
STEP 03 · THE MAP
Then we mapped the searches.
Once the data was in place, we asked: what are people searching for? Which pages should exist? What URL structure gives the best experience for buyers and for search engines? The strategy came from that market analysis.
STEP 04 · THE BUILD
16 templates. Every page built from real market data.
When you build for scale, you have to think a few steps ahead. Every page follows one of 16 templates, each page created from the data, reviewed before it goes live, and kept current as the data changes.
TECHNICAL
Ultra-fast, and technically clean.
- Modern stack: Next.js and Supabase
- Core Web Vitals optimised on mobile and desktop
- Pages that load fast on slow connections
- Server-rendered pages crawlers can read
- Clean URL structure built for search
- XML sitemaps and indexing monitored
- Structured data (schema) on every page type
- Canonical tags and no duplicate content
- Internal linking between areas, complexes and guides
- Images optimised and lazy-loaded
- Open to Google, Bing and AI crawlers
- Instant indexing on Bing through IndexNow
STEP 05 · THE LEDGER
Change, lock, measure. Every time.
We work in data ledgers. When we change a page, we lock it for 6 to 8 weeks so nothing else touches it. Then we check: did it rank higher or not? Continuous and systematic, not guesswork.
GOOGLE SEARCH CONSOLE · GA4 · BING WEBMASTER TOOLS · INDEXNOW
CHANGE
LOCKED 6 TO 8 WEEKS
MEASURE
KEEP OR ROLL BACK
THE RECIPE
Five things. Hometailor has all of them.
01
The right strategy, built on real market analysis
See it →02
A robust Data Hub: your data, public data and new data
See it →03
Engines that run: updating, calculating and validating every day
See it →04
Authority: content and links, internal and external
05
Continuous growth: new pages that add real value, and unique articles from a blog engine
See it →
Stack
Summit
Have a market you want to own?
A new hub for insurance or energy? Or do you want to own a few cities in your micro-market? Let's map it.