01 · Engines · Programmatic SEO
A page for every search your buyers make.
We map what your customers search on Google, then build and run a fast, data-rich page for every one of those searches, so they keep ranking.
From €750/month · setup from €1,500
The idea
Your buyers don't search for 'roofing'. They search for 'roofer Huddinge'.
A roofing company in Stockholm might offer 5 services across 30 areas. That's 150 different searches, like 'roof repair Nacka' or 'roof replacement Solna', each made by someone ready to buy. Most companies have one services page and hope it ranks for all of them. It won't. Programmatic SEO builds a dedicated page for every combination, from your own data, so you have the right answer for every search.
| Service | Stockholm | Huddinge | Nacka | Solna | Täby |
|---|---|---|---|---|---|
| Roof repair | |||||
| Roof replacement | |||||
| Gutters | |||||
| Inspection | |||||
| Snow removal |
"roof repair nacka"
Why it's worth it
One set of pages, three ways to win.
01
Found on Google
A page that matches the exact search ranks far easier than a general page trying to match everything. Every page is a new door in.
02
Cheaper Google Ads
Google rewards ads that land on a page matching the search with a better Quality Score, which lowers what you pay per click. With a page for every search, every ad has the perfect landing page from day one.
03
Quoted by AI
ChatGPT, Perplexity, Claude and Google's AI answers quote pages with clear facts, structured data and sources. Rich pages give them exactly that, so your company becomes the answer.
The catch
Thousands of thin pages will hurt you. Rich ones will lift you.
Google's spam policies explicitly target 'scaled content abuse': thin pages mass-produced only to rank. Many programmatic sites get hit for exactly that. But the problem is never that pages are built programmatically, or that AI helps write them. Google judges content on quality, not on how it was made. The problem is pages with nothing new to say.
What makes a page rich
- Unique, structured data on every page, not the same text with a new city name
- Tables, comparisons and facts a buyer actually needs
- Sources and citations, so both people and AI can trust it
- Real company details: address, contact and service area
- Fast pages, built for mobile and desktop
- Clear internal links, so Google understands how pages connect
Why us
Doing it right takes four things at once.
The business
We learn your industry, your buyers and what makes you different.
The searches
We map real search demand, page by page.
The data
We structure your data, and with a Data Hub, add public and new data on top.
The tech
Fast, indexable pages, monitored every week.
We build every page on our own engine, the same one behind hometailor.com. That's why you get hundreds of rich pages without paying for hundreds of hours.
Hometailor runs on the same build: thousands of data-rich pages for one market.
See how hometailor.com was built →Route
How it works
Step 1
Map
We map every search your buyers make: services, places, products, questions.
Step 2
Build
We structure your data and design page templates built to rank and convert.
Step 3
Publish
Pages go live on your domain: fast, mobile-ready and indexable.
Step 4
Run
Every week we check Search Console, improve what's lagging and add new pages as demand grows.
Your site
Two ways to start.
However your site looks today, the pages go on your own domain and in your design.
On your existing site
We build and host the pages on your own domain, styled to match your site, so they look like they were always there. Nothing in your current site is touched: no plugins, no rebuild, no work for your developer.
Book 20 min →A new website
No site worth sending people to yet? We design and build a new one around these pages, live in about 4 weeks.
See Launch →The watchtower
We don't publish and leave.
Indexing
Every page found by Google
Rankings and clicks
Per page family
Titles and descriptions
Improved where clicks lag
Speed
Every page stays fast
Data
Broken or outdated data fixed
New searches
New pages added as demand appears
Supplies
What you get
- A search map for your market
- Page templates designed for rankings and leads
- Your data structured and turned into pages
- Technical SEO for every page
- Hosting included, on your domain
- Weekly review, and new pages as you grow
Plans
Programmatic Engine plans
Setup €1,500 (up to 50 pages) or €2,500 (larger). Prices in EUR, excluding VAT.
Supply line
Recommended add-ons
Website
No site worth sending people to yet? We design and build a new one around these pages, with the search map as its structure.
€5,900 + €750 a month · Details →
Google Ads
An ad for every page family, landing on a page that matches. Setup €2,500, then €1,200/month or 12% of ad spend.
setup €2,500 · Details →
Market Engine
Want us on your whole site too? Content, backlinks and SEO everywhere, these pages included.
€12,500/month · Details →
Questions
Common questions
Isn't programmatic SEO spam?+
Only when it's thin. Google targets pages with nothing new to say. Every page we build carries unique data, facts and sources.
Is AI-written content OK for Google?+
Google judges content on quality, not on how it was made. We use AI to write from verified data, and every template is designed and checked by us.
How many pages do I need?+
As many as there are real searches. We map them first, so you only get pages people actually look for.
How fast will I see results?+
Pages are usually indexed within weeks. Rankings build over months. We report progress per page family every month.
Do you need to change my website?+
No. We build and host the new pages on your own domain, styled to match your site. Your current site stays as it is: no plugins, no rebuild, nothing for your developer to do.
Can you build me a new website?+
Yes. We design and build a new site around these pages, €5,900 + €750 a month, live in about 4 weeks.
Does it work with my WordPress site?+
Yes. We build and host the pages on your own domain, next to your existing site. Nothing changes in your WordPress.
What happens if I cancel?+
You get a full export: your data, every page text, the images we created or you provided, and every URL.
Summit
How many searches are you missing?
In a Search Snapshot we map your market and show how many pages you could own.