Start here · Base camp · Search Strategy
Not an audit. The blueprint for owning your market in search.
A normal SEO audit lists what's broken. This is the plan for what to build: your data, your site structure, your content, your authority and your AI visibility, mapped against what your buyers actually search for.
€1,250 · one-off · credited in full when we build or run it
Why it matters
Most companies build first and plan later. It's the expensive order.
Pages, content, links and ads all depend on the same questions: what does your market search for, which data can you turn into pages nobody else can copy, and what makes Google and AI trust you? Answer them first, and every euro after that works harder.
00 · Where you are today
First, an honest baseline.
Traffic and rankings
What your site gets today
Leads and conversion
What visitors actually do, and where they drop off
Tracking
Whether your numbers can be trusted
Potential
What your site delivers today, compared to what it could
01 · Data foundation
The data you have, and the data you should collect.
Your data is what makes pages nobody else can copy. We map what you already own, what's missing, and how to collect or enrich it.
- An inventory of your data: products, locations, listings, prices, records
- Gaps: what's missing to build pages worth ranking
- Sources to collect from: systems, APIs and public data
- How the data should be structured and kept fresh · Data Hub
02 · Structure and URLs
Every page your site should have, and what's on it.
We draw the site before anything is built: the URL tree, the page types and the components each page needs to rank and convert. Plus a technical check of what you already have.
- The full URL tree and page types
- Categories and filters: how pages are grouped and linked
- Components per page type: which blocks and data fields it needs
- The page families with the highest search demand · Programmatic SEO
- Technical health: speed, crawling, indexing, redirects · Technical SEO Fix
- Access for Google, Bing, ChatGPT, Claude and Perplexity crawlers · AI Search Setup
03 · Content and AI answers
What to write, so you rank and get cited.
We research what your buyers ask on Google and in AI assistants, and map the topics you can own. Content that builds authority, not volume for its own sake.
- Search volumes and trends for your market
- Questions buyers ask in ChatGPT, Perplexity, Gemini and Google
- Topic clusters you can build and own
- Your competitors: what they rank for and where they're weak
- Your blog and guide plan · Blog Engine
04 · Authority and backlinks
What makes Google and AI trust you.
Every link from a trusted site works like a recommendation, and quality beats quantity. We compare your link profile to your competitors and tell you exactly what to build.
- Which trusted sites link to you, compared to your competitors
- The links and mentions you need, and from where
- Industry media, partners and directories worth being in
- Mentions of your brand across the web
- Authors and experts behind your content
05 · Company and local signals
One clear company, everywhere online.
Google and AI need to recognise you as one real, verified company. We check your profiles and company details so every signal points the same way.
- Google Business Profile and reviews · Google Business Profile
- The same name, address and phone number everywhere online
- Company details on your site: address, organisation number, contact
- About and team pages
- Structured data that describes your company
The map
Five blocks. One map. One route.
Together, the baseline and the five blocks show exactly where you are, where you should be, and the route between them.
What you get
A plan you can act on, with us or without us.
- Meetings with David, from kick-off to handover
- Your baseline: traffic, rankings, leads, conversion and tracking
- A data map: what you have, what to collect, how to structure it
- The URL tree, page types and components per page
- A content and AI answer plan, with the topics to own
- A backlink and authority plan: which links, from where, in what order
- Google Business Profile and company signals, checked and fixed list
- A technical fix list, ranked by impact
- A roadmap, every task ranked by impact and effort
- Our recommendation: what we would build and run, and what it costs
It's yours to keep. We implement it, or your team does.
Before you build
Planning something new? Check the demand first.
Launching a business, a market or a product? We check whether people are searching for it, what the competition looks like and what it would take to win, before you invest in building.
Nothing wasted
- Step 1Search Strategy · €1,250
- Step 2We build and run the plan with you
Questions
Common questions
How is this different from an SEO audit?+
An audit lists what's broken on your site today. The Strategy is the plan for what to build: data, structure, content, authority and AI visibility, in one roadmap.
What do you need from us?+
Access to Google Search Console and Analytics if you have them, an overview of your data, your main competitors, and a few hours of your time.
Can my team implement the plan?+
Yes. The plan is written so any capable team can follow it. Or we build and run it for you.
Is the price credited?+
Yes. If we build or run the plan for you, the full €1,250 is credited to your first invoice.
Do we have to continue with you?+
No. The Strategy is yours to keep, whatever you decide.