Start here · Base camp · Search Strategy
Know where you stand. See the road to the top.
Deep research into your industry, your site and your competitors, turned into a clear plan: what to build, fix and do, and in what order. We implement it, or you do.
€3,500 · credited to your first package or engine setup within 30 days
Why it matters
Most companies build first and research later. It's the expensive order.
URLs, content, pages and ads all depend on the same questions: what does your market search for, what can you win, and what's holding you back? Answer them first, and every euro after that works harder.
00 · Where you are today
First, an honest baseline.
Traffic and rankings
What your site gets today
Leads and conversion
What visitors actually do, and where they drop off
Tracking
Whether your numbers can be trusted
Potential
What your site delivers today, compared to what it could
01 · Demand and content
What your market searches for, and what you can win.
We research your industry in depth: search volumes on Google, questions asked in AI assistants, the topic clusters you can own, your competitors and your own company.
- Search volumes and trends for your market
- Questions buyers ask in ChatGPT, Perplexity, Gemini and Google
- Topic clusters you can build and own
- Your competitors: what they rank for and where they're weak
- Your URL structure: which pages your site should have, and what to call them
- The unique data you could create · Data Hub
- The programmatic pages with the highest effect · Programmatic SEO
- Your blog and guide strategy · Blog Engine
02 · Technical
Can people and machines actually reach you?
A great page that's slow or hidden from crawlers doesn't exist. We test how your site performs for users and for every search and AI engine.
- Speed and Core Web Vitals, on mobile and on slow connections
- Access for Google, Bing, ChatGPT, Claude and Perplexity crawlers · AI Search Setup
- robots.txt and llms.txt
- XML sitemap and indexing status · Technical SEO Fix
- Redirects, broken links and error pages
- Duplicate content and canonical tags
- Structured data (schema)
- Internal linking: how easily every page can be found
- Pages built with JavaScript that crawlers can't read
- Language versions and HTTPS
03 · Authority
Can Google and AI trust this company?
Search engines and AI ask one simple question: can we trust you? They answer it from your content, your company details and what others say about you. Every link from a trusted site works like a recommendation, and quality beats quantity.
- Which trusted sites link to you, compared to your competitors
- Mentions of your brand across the web
- How focused your content is on your real topics
- Authors and experts behind your content
- Google Business Profile and reviews · Google Business Profile
- The same name, address and phone number everywhere online
- Company details on your site: address, organisation number, contact
- About and team pages
- Directory and industry listings
The map
Three blocks. One map. One route.
Together, the baseline and the three blocks show exactly where you are, where you should be, and the route between them.
What you get
A plan you can act on, with us or without us.
- Up to 3 meetings with David
- Your baseline: traffic, rankings, leads, conversion and tracking
- A search demand map with the topic clusters to own
- A page map and URL structure for your site
- A technical fix list, ranked by impact
- An authority plan: what builds trust, in what order
- Data and programmatic opportunities
- A blog and guide plan
- A 90-day roadmap, every task ranked by impact and effort
- Our recommendation: which engines or package fit, and what they cost
It's yours to keep. We implement it, or your team does.
Before you build
Planning something new? Check the demand first.
Launching a business, a market or a product? We check whether people are searching for it, what the competition looks like and what it would take to win, before you invest in building.
Nothing wasted
- Step 1Search Snapshot · €950
- Step 2Search Strategy · €3,500
- Step 3Your first package or engine setup (within 30 days)
Questions
Common questions
What do you need from us?+
Access to Google Search Console and Analytics if you have them, your main competitors, and a few hours of your time across up to three meetings.
Can my team implement the plan?+
Yes. The plan is written so any capable team can follow it. Or we implement it for you.
How is this different from the Snapshot?+
The Snapshot is a 5-day check of where you stand. The Strategy is the full research and the plan: every block, every page and a 90-day roadmap.
Do we have to continue with you?+
No. The Strategy is yours to keep, whatever you decide.
When do we get it?+
We agree the dates at kick-off, and you see progress at every meeting.