01 · Engines · Blog Engine
A blog that pulls your market toward you.
Research-led articles every month, written from real data and real searches, and linked to the pages that turn readers into leads. A magnet for your industry that you can steer.
From €1,200/month · setup €1,500
The idea
Your pages catch buyers who are ready. Articles catch everyone before that.
Someone searching 'roofer Huddinge' wants to hire now. But months earlier, far more people search 'how long does a roof last', 'tile or metal roof' or 'what does a new roof cost'. Those questions are where buyers start, and where AI assistants look for answers. A strong blog meets them there, earns their trust, and steers them to your pages when they're ready to buy.
Articles
Pages
- Articles ·Question
- Articles ·Comparison
- Articles ·Decision
- Pages ·Your page
- Pages ·Lead
Why it's worth it
One article. Four kinds of value.
01
A wider audience
Reach the many people researching your field, not only the few ready to buy today.
02
Authority
Clusters of articles on one topic show Google you know your industry inside out.
03
Quoted by AI
ChatGPT, Perplexity, Claude and Google's AI answers quote articles with clear facts, quotes and sources.
04
Content for every channel
Every article comes with a short summary you can post on LinkedIn or social media.
Regular, useful articles also show Google that your site is alive and cared for.
The catch
Most AI blogs say nothing. Readers notice. So does Google.
Generic articles, written to fill a calendar, with no facts, no sources and no author, don't rank and don't get quoted. A blog only works with research, precision and consistency, every single month.
The recipe
What goes into every article.
A research-based plan
Topics chosen from real demand, not guesses.
Your own data
Facts and numbers from your Data Hub, where you have one.
What people already search
Connected to your Search Console, so we build on queries you already appear for.
What people ask
Questions, search volumes and trends from professional SEO tools.
Quotes and sources
Every claim backed up, with expert quotes where they matter.
A real author
Author pages that show who stands behind the content.
The right length
As long as the question needs, without padding.
Original, every time
Checked so nothing duplicates your site or anyone else's.
Clusters
Articles grouped around topics, linked to each other and to your pages.
Route
How it works
Step 1
Plan
We research your market and agree a content plan, cluster by cluster.
Step 2
Write
Articles written from data, sources and your team's expertise.
Step 3
Publish
Published on your domain with structure, schema and internal links to your pages.
Step 4
Improve
Every month we update older articles, add new ones and follow what ranks.
The split
You bring the expertise. We do the rest.
You
Approve the monthly plan. Share a quote or 15 minutes of input when a topic needs your expertise.
Us
Research, writing, sources, publishing, internal links, updates and reporting.
We plan, write and publish on our own engine, the same one behind the guides on hometailor.com.
See how it's built →The watchtower
We don't publish and forget.
Rankings
Per cluster and per article
Clicks
Which articles bring readers
Updates
Older articles refreshed and improved
New questions
Added to the plan as they appear
Links
Every article steering readers to your pages
AI visibility
Where your articles get quoted
Supplies
What you get
- A research-based content plan, cluster by cluster
- Articles every month, written, sourced and published
- Author pages, schema and internal links to your pages
- A short social summary with every article
- Monthly updates of older articles and a progress report
Plans
Blog Engine plans
Setup €1,500. Article texts are always yours.
Questions
Common questions
Are blogs still worth it now that AI answers everything?+
More than ever. AI answers are built from articles like these. Clear, sourced articles are what AI assistants quote.
Is the content written by AI?+
We use AI to research and draft, from verified data and sources. Every plan, structure and article is directed and checked by us, with your team's expertise added.
How much do we need to be involved?+
Approve the monthly plan, and give a quote or 15 minutes of input when a topic needs it. We handle the rest.
Where are the articles published?+
On your own domain, in a guide section that matches your site's design.
Who owns the articles?+
You do. Article texts are always yours.