TECHTAILOR · GROW · ISSUE Nº 04

SPECIAL EDITION · THE SMALL BUSINESS OWNERPRICE: THE TIME IT TAKES TO READ

EDITORIAL — PACKAGE 01

ADS WITHOUT
LANDING PAGES
ARE MONEY DOWN THE DRAIN.

YOU RECOGNIZE THIS ↓

YOU PAY FOR CLICKS THAT BOUNCE.

THE RIGHT PERSON READS THE WRONG PAGE.

THE LEAD GOES COLD BEFORE YOU CALL.

It's not your fault. Most agencies sell deliverables — pages, campaigns, tools. Not results. We do the opposite: one system, one price, no surprise invoices.

FEATURE · THE SYSTEM

FIVE PARTS.
ONE MACHINE.

This isn't five products you order piece by piece. It's one system. You buy it whole — or not at all. That's the only way it gets results.

01

ADS

Meta, Google, DOOH, YouTube — we pick channels based on your audience, not trends. We produce the formats, write the copy, run the tests.

ON ITS OWN

Without matching landing pages: you're paying for clicks that bounce.

02

A LANDING PAGE PER AD

Someone clicks 'roofing in Vasastan' — they land on a page built for exactly that. Same headline, same offer, click to quote.

ON ITS OWN

Without matching pages: right click, wrong landing, lead lost.

03

MESSAGING & OFFERS

We write the words that actually make your audience pick up the phone. Not 'contact us for a quote'. Concrete hooks.

ON ITS OWN

Without the right message: right person, wrong words, no deal.

04

AUTOMATED FOLLOW-UP

Lead in → confirmation → reminder → review request. Runs itself. You stop chasing.

ON ITS OWN

Without follow-up: 60% of leads go cold within 24 hours.

05

WEEKLY OPTIMIZATION

We pause what isn't working. Scale what is. Build new page variants when the data says so.

ON ITS OWN

Without optimization: a campaign that dies after three weeks.

ONE CAMPAIGN WITH US = ADS + LANDING PAGE + FOLLOW-UP + OPTIMIZATION. ALL DELIVERED THE SAME WEEK.

FIELD REPORT · ONE WEEK IN THE SYSTEM

WHAT IT LOOKS LIKE WHEN IT WORKS.

MON 08:14

THE AD

Meta video: 'Roof replacement Vasastan — fixed price, done before winter.' Shown to 8,200 people in the area.

MON 12:42

THE LANDING PAGE

Click → page with the exact same headline, three photos from real jobs, one form. No nav, no noise.

MON 12:43

TEXT

'Hi Anna, thanks for the interest. We'll call tomorrow 10–12. /David, Roof Team'

TUE 10:17

BOOKING

Site visit booked. Lead → quote → deal. The whole chain in 26 hours.

APPENDIX · AD GALLERY

THE FORMATS WE PRODUCE.

Meta, Instagram, Google — copy, image, video. Nothing outsourced. Everything here is produced in-house — examples in our style, built to show how we think.

META · FEED · 1:1

VIEW AD ANALYSIS

INSTAGRAM · STORIES · 9:16

VIEW AD ANALYSIS

GOOGLE · SEARCH

VIEW AD ANALYSIS

ALSO PRODUCED IN-HOUSE:

YOUTUBE · TIKTOK · LINKEDIN · SPOTIFY · PROGRAMMATIC DISPLAY

FIELD REPORT · THE LANDING PAGES

ONE AD = ONE PAGE. ALWAYS.

A click on the Meta ad about a leaking roof lands on a page about a leaking roof. Same headline. Same offer. From click to button.

https://roofstockholm.com/vasastan

EMERGENCY ROOFING IN VASASTAN

On site within 24 hours. Fixed price. 10-year guarantee. No salesperson — just craftsmen.

BOOK A FREE INSPECTION →
MATCHED TO: META: "TAK SOM LÄCKER? GRATIS BESIKTNING DENNA VECKA."
https://dentalclinic.com/urgent

EMERGENCY DENTAL CARE TODAY

Slot within 2 hours. Central Vasastan. All insurances accepted.

CALL 08-123 45 67 →
MATCHED TO: GOOGLE ADS: "EMERGENCY DENTIST STOCKHOLM"
https://balayagestudio.se/boka

BALAYAGE IN 3 HOURS

From €240. Dreamy, natural blonde. Book online — slots open this week.

SEE AVAILABLE SLOTS →
MATCHED TO: STORY: "BALAYAGE — 3 TIMMAR, HELA SOMMAREN."

NO ONE BOUNCES. NO ONE WONDERS "WHERE AM I?".
JUST ONE PATH: CLICK → PAGE → CALL.

INVENTORY · WHAT'S INCLUDED

EIGHT THINGS. NO SURPRISE INVOICES.

STRATEGY & SETUP

Audience, budget, channels. Pixels, accounts, tracking. Once, done properly.

ADS, EVERY FORMAT

Meta, Google, DOOH, YouTube. Copy, image, video — all digital production in-house and included. Physical photoshoots billed separately.

WEBSITE + LANDING PAGES

The site is the base. One landing page per ad. A/B-tested.

MESSAGING & COPY

What actually makes your audience act. Not templates.

AUTOMATED FOLLOW-UP

Lead → confirmation → reminder → review. The whole chain.

WEEKLY OPTIMIZATION

Pause losers, scale winners, build new variants.

MONTHLY REPORT

No vanity metrics. Leads, cost per lead, what we do next month.

DAVID AS YOUR CONTACT

Not a project manager who passes things along. Reply within 2 hours.

NO MORE VENDOR LIST

YOUR ONLY TECH PARTNER. PERIOD.

Website, domain, email and ads are already in Växa. Everything around it that usually falls between the cracks — we handle that too. No extra agency. No extra IT consultant. No webmaster.

GOOGLE BUSINESS PROFILE

Set up, optimized, kept alive. Photos, posts, hours, categories.

RECO / REVIEWS

Connected, automated requests after purchase, we reply to what comes in.

TRACKING & PIXELS

GA4, Meta Pixel, Google Tag, Conversions API. Set up correctly from day one.

TECHNICAL ODDS & ENDS

DNS tweaks, email changes, integrations between systems. The stuff you usually call “someone in IT” about.

You already get domain, site and email through us. The rest too. One invoice. One contact.

PRICE LIST · ISSUE Nº 04

AD BUDGET ON TOP · 1 MONTH NOTICE

A

ONE PLATFORM

Meta OR Google — we pick the one that works best for you.

1,500€/MO

B

BOTH PLATFORMS

Meta AND Google. More reach, more data, faster optimization.

2,500€/MO

We recommend an ad budget from €1,500/month — we guide you to the right level. Everything's included: landing pages, automation, production. No surprise invoices.

EDITOR'S PICK

WE TAKE ON FEW CLIENTS.

WE FIT IF
  • You can invest €1,500+/month for at least 6 months
  • You have a business that can handle more customers
  • You want someone to own the whole machine
  • You trust data, not gut feeling
WE DON'T FIT IF
  • You want to test 'a few ads' for a month
  • You just want to buy a landing page
  • You have an in-house marketing team that wants to own tactics
  • Your budget is under €1,500/month — you'll just burn it

BACK COVER · NEXT STEP

20 MINUTES.
WE'LL KNOW IF
WE'RE A GOOD MATCH.

We look at your business, tell you if we can help, and what it would cost. We say no if we can't.

BOOK A CALL→
DAVID LOS · REPLY WITHIN 2 HOURS
TECHTAILOR · STOCKHOLMISSUE Nº 04 · PRINTED WITH CODEEND