TECHTAILOR · EDITOR'S LETTER · ISSUE Nº 04

SPECIAL ISSUE · ONE PERSON, NOT AN AGENCYPRICE: THE TIME IT TAKES TO READ

EDITOR'S LETTER — Nº 04

WE'VE BUILT SOFTWARE FOR 15 YEARS.
WE KNOW WHAT WORKS — AND WHAT DOESN'T.

A small studio led by David — who builds, designs and writes alongside the team. Below: how we think, why we started, and what we choose not to do.

David Los
DAVID LOS · EDITOR

FOUR CHAPTERS — Nº 01

Nº 01

CHAPTER

THE BEGINNING

Tech since David's teens. We learned to build things to solve problems — not to impress. That hasn't changed.

Nº 02

CHAPTER

FOAP & 3M USERS

Founded Foap — a marketplace for mobile photography. Three million users globally, clients like 3M, Nestlé, Volvo. What we learned: great products aren't complicated — they're focused. Everything else, you cut.

Nº 03

CHAPTER

AGENCIES — WHERE WE STOPPED BELIEVING

Years as consultants and CTOs inside several agencies. Same pattern over and over: the salesperson promises, the junior delivers, the client pays for meetings. Nothing ends up actually good. We stopped believing in that model.

Nº 04

CHAPTER

TECHTAILOR

Started Techtailor to do the opposite. A small studio. Fixed price. Fixed date. Senior tech without the enterprise price tag. For small businesses that actually need results — roofers, clinics, salons, local companies.

FIVE PRINCIPLES — Nº 02

  • 01FEWER CLIENTS. DEEPER WORK.
  • 02FIXED PRICE. FIXED DATE. ALWAYS.
  • 03WE REPLY. NOT AN INBOX.
  • 04WE BUILD. YOU OWN.
  • 05NO SALESPEOPLE. NO JUNIORS. NO FLUFF.

HOW WE WORK — Nº 03

ONE WEEK INTO A PROJECT.

  1. MON

    SCOPING CALL

    We set goals, scope and date. 30–45 min.

  2. TUE

    PROPOSAL

    In your inbox. Fixed price, fixed delivery. No octopus contract.

  3. WED

    YOU SAY YES

    We start the same week. No setup fees, no kickoff bingo.

  4. →

    BUILD

    You see everything live in the browser — not in Figma. No surprises.

  5. ✓

    DELIVERY

    On date. You own everything. We can run it if you want — you don't have to.

WHAT WE DON'T DO — Nº 04

HONESTY IS A FILTER.

Everything we say no to is something that would make our work worse — or your project worse. This is our list. It's public for a reason.

  • × 01WE DON'T DO MONTHLY SEO PACKAGES WITHOUT STRATEGY.
  • × 02WE DON'T WRITE 50-PAGE PROPOSALS.
  • × 03WE DON'T TAKE ON PROJECTS WE DON'T BELIEVE IN.
  • × 04WE DON'T WORK WITH MORE THAN 6 CLIENTS AT A TIME.
  • × 05WE DON'T SELL TOOLS YOU DON'T NEED.

QUALITY & DELIVERY — Nº 05

THREE PROMISES. NO ASTERISKS.

01

EVERYTHING WE SHIP IS READY TO GO LIVE

No 'beta'. No 'we'll see'. Delivered = done.

02

MISS A DATE AND IT'S OUR PROBLEM

Not yours. Not 'we need more time'. That's why scoping is sharp from day one.

03

YOU OWN EVERYTHING

Code, design, database, domain, repo, content. No subscription you're locked into.

PERSONAL — Nº 06

THE PERSON BEHIND.

Based in Stockholm. We work globally with clients across Sweden, the EU, the US and China. David — your main contact — speaks Swedish, English and Polish. Copy, calls and code in all three.

Up early, off early. Too much espresso. We build side projects on weekends to keep our hands warm. Some became products, others sit in a folder called "almost".

That's about it. The rest we can talk about over coffee.

APPENDIX · PREVIOUSLY BUILT

FOAP●3M●HUMANREPLY●ENERVENUE●ZYNCA●HOMETAILOR●SILK BRIDGE●FOAP●3M●HUMANREPLY●ENERVENUE●ZYNCA●HOMETAILOR●SILK BRIDGE●FOAP●3M●HUMANREPLY●ENERVENUE●ZYNCA●HOMETAILOR●SILK BRIDGE●FOAP●3M●HUMANREPLY●ENERVENUE●ZYNCA●HOMETAILOR●SILK BRIDGE●

CONTACT — Nº 07

WANT TO WORK WITH US? 20 MIN. THEN WE KNOW.

No sales decks. No four-page form. You tell, we listen, we decide together if there's a match. If there isn't, we'll say so.

BOOK A CALL →DAVID@TECHTAILOR.IO
TECHTAILOR · EDITOR'S LETTER Nº04 · 03 JUNE 2026BUILT IN STOCKHOLM